Plenty of dealers are hoping AI is the magic bullet. Ron Frey says if you think it is, you're wrong.
He's earned the right to say it. Ron was a founding partner and COO at TrueCar, Chief Strategy Officer at AutoNation, and Global Chief Strategy Officer at CDK Global. He's delivered 10,000 cars a year sight unseen. Ron says nothing about why that worked has changed since 1985. Including what it means for AI. And that right now feels a lot like 1998, when the internet had everyone confused. Except this time, it's moving much faster.
And the dealers who get scared and pull back? He says they'll be proven right. It will be really bad.
We also talk about:
The one distinction about technology that decides whether it makes your store better or does the work for you.
Why customers bought from him even though they knew he wasn't getting them a better price.
The principle that keeps people he worked with 20 years ago calling him first when the stakes are high.
Why being right 51% of the time is enough to win.
The relay race lesson he ends up having with almost every founder he works with.
His advice on what dealers should do right now isn't the exciting answer. It's the one that will matter.
Connect with David Spisak to Achieve Exponential Growth:
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