Brian Kramer: Why AI Search Is Skipping Your Dealership

Podcast
Written By

Brian Kramer is Executive Vice President at Cars Commerce and former dealership general manager, has spent decades challenging how dealerships operate, adopt technology, and serve customers. Having worked on both sides of automotive retail, he brings a firsthand perspective on what's changing, what's working, and where dealers are falling behind.

In this episode of The David Spisak Show, Brian joins David for a candid conversation about a growing problem in automotive retail: dealers are investing in more technology, spending more on advertising, and still losing opportunities they don't even realize exist.

And as Carvana, Amazon, and AI-powered search reshape how customers find, evaluate, and purchase vehicles, the traditional dealership playbook is being challenged in ways many operators aren't prepared for.

David and Brian dig into:

  • The leads you're losing without knowing: Where dealership pipelines break down and why more advertising isn't always the answer.

  • Why AI might be overlooking your dealership: How seemingly small inconsistencies in your online presence can cost you visibility and opportunities.

  • The expensive mistake dealers are making with AI: Why adding more tools doesn't necessarily create a smarter or more profitable dealership.

  • What Carvana understands about selling cars: Lessons from David and Brian's firsthand visit that could change how you approach the customer experience.

  • The dealership org chart of the future: Which roles deserve priority as technology reshapes automotive retail.

  • The hidden risks inside your technology stack: What dealers should know about disconnected data, vendor access, and AI-related liability.

The real question isn't whether AI, Carvana, or changing consumer behavior will disrupt your dealership.

It's how much business you could already be losing because your dealership hasn't adapted.

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