The Trade-In Con Costing Dealers Thousands Per Deal with Frederick Grimm

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Most dealers don't know they're losing money on trade-ins. Not because they're careless — because the information was never available. Until now.

Frederick Grimm is the co-founder and COO of FIXD, the company behind the most widely used vehicle diagnostic device in America, with over 4 million units sold to everyday drivers. FIXD plugs into any car and tells you in plain English exactly what's wrong with it. No mechanic. No guesswork. Just data.

That data changed everything.

After scanning millions of vehicles and seeing what was really hiding under the hood, Frederick and his team realized dealerships had the same problem consumers did — they just didn't know it. So they built Appraisal Pro, a tool now used by over 1,100 franchise dealerships that tells any dealer, in under 2 minutes, the exact mechanical condition and reconditioning cost of any trade-in sitting in front of them.

In this episode we get into:

  • What 4 million vehicle scans actually revealed about the cars on your lot

  • Why 1 in 5 trade-ins arrives with a cleared check engine light — and how to catch it

  • How dealers are using a 2-minute scan to turn the most uncomfortable conversation in automotive into an honest one

  • Why the average reconditioning cost is double what most dealers are deducting

  • And how the pricing model alone is making this a no-brainer for stores of any size

If you're in the car business this episode will make you look at every trade-in differently starting today.

Tune in to find out more!

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The $1M Trade-In Blind Spot with Keith Benkel