Paul Faletti: The Silent Killer of Dealer Growth
Over half of the most powerful companies on earth in the year 2000 don't exist anymore.
Not struggling. Not shrinking. Gone.
Every single one of them had every reason to believe they were untouchable. Market leaders. Category definers. Institutions. They had the customers, the capital, the brand, and the talent. They had everything, except the willingness to question whether what made them great was quietly becoming what would make them irrelevant.
Paul Faletti has led NCM Associates for 17 years, the company that invented the automotive 20 Group. Before that, he held executive roles at BMW, Maserati, and Jaguar, building a career across five countries and every corner of the global automotive industry. He came into NCM in 2009 with an outsider's eye and an operator's instincts. And instead of riding a 78-year winning formula into slow decline, he started dismantling what was working before anyone told him he had to.
This conversation is about what that actually looks like inside a company. Not the press release version. The real version, where your best clients are telling you something's missing, where the model that built your reputation is no longer enough, and where the courage required isn't boldness, it's discipline. The discipline to stay uncomfortable on purpose.
What Paul shares in this episode will quietly rearrange the way you think about leadership, loyalty, and what it really means to be irreplaceable in a market that has never been more ruthless about making things obsolete.
The companies that survive the next 20 years are already doing what he describes here.
The ones that won't — aren't.
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