How Dealers Can Turn This Overlooked Service Into a Multi Million Dollar Revenue Stream with Todd Cooperider

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What if the most profitable opportunity in your entire dealership isn’t something new… but something you’ve been driving past every single day?

In this episode, David Spisak sits down with Todd Cooperider, the founder of Esoteric Detail, one of the most respected names in automotive preservation to unpack a quiet revolution happening inside modern retail automotive… one that most dealers won’t notice until their competitors are already cashing the checks.

Todd’s story isn’t just impressive, it’s the kind of journey that makes you rethink everything you believe about opportunity, craftsmanship, and the power of timing. And what he reveals about the current market might change the way you approach your business from this day forward.

What we discuss Inside This Episode

  • The unexpected moment Todd realized he had been sitting on a business idea that could change the trajectory of an entire dealership group.

  • Why dealers often underestimate the very customers who would gladly invest more in their new vehicle if given the chance.

  • The real difference between offering a service and building a high trust protection program customers ask for again and again.

  • How a single request in 2020 opened a door Todd never planned to walk through and why it now matters to every retailer in the country.

  • What separates an average shop from a partner who can actually transform revenue, CSI and the customer experience.

This conversation is not about selling add ons. It is about recognizing a shift in buyer behavior and learning how forward thinking retailers are capturing value most of the industry has left untouched.

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