Brian Ankney: AI Found Your Customer First

Most people in automotive have never heard of Brian Ankeny.

That's exactly the problem.

Brian has spent 21 years inside Auto Success Magazine, one of 18 transportation and mobility publications under Babcock's Media, a 106-year-old family-owned company that's been covering the industry longer than most dealerships have been open. He started as a door-to-door window salesman in college, stumbled into automotive, and has been quietly watching every major shift in the industry from one of its most underestimated vantage points ever since.

This conversation goes places most automotive podcasts won't.

We talk about why 30–40% of car buyers are already finding dealerships through AI search — and why your SEO budget is becoming irrelevant. Why your empty service drive at 2am is actually a revenue opportunity sitting right on your lot. And why the dealers who figure out the mobility dollar shift now are going to look like geniuses in five years.

Brian isn't loud about any of this. He doesn't have to be.

The people who know, know.

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