John Fitzpatrick: 99% Of Dealers Get This Wrong

Podcast
Written By

He's built one of the fastest-growing marketing companies in automotive nine years running... and he just told us the industry's dirty secret about where dealers are actually losing millions.

John Fitzpatrick, President & CEO of Force Marketing, sits down with David to expose why 99% of dealers are spending $5,000 or less marketing the department that generates 75% of their profit... while dumping six figures into the department that barely breaks even.

In this episode we discuss:

  • Why your dealership's customer database is quietly leaking you seven figures in wasted ad spend, and the "shower test" John uses to explain why most dealers never fix it.

  • The real reason 20% of your sales are happening 50 to 100 miles outside your market, and why those deals are making you MORE money than the ones in your own backyard.

  • What the FTC's crackdown actually means for your website, your pricing, and whether you're one letter away from a problem you didn't know you had.

  • The uncomfortable truth about why dealers fire good marketing partners every 12 to 24 months, and what it's actually costing you every time you do.

  • Why AI search is about to change who shows up when a buyer starts looking, and the dealers who aren't preparing right now are about to find out the hard way.

Plus: the "family dinner table" fix for the vendor chaos silently sabotaging your marketing budget, and why the dealer group that figures this out first is going to eat everyone else's lunch.

Connect with David Spisak to Achieve Exponential Growth:

Like this show? Please leave us a rating and review where you're listening right now!

Next

Erikka Tiffani Wells: From $6 An Hour To General Manager of Walser Hyundai